Abhijeet Mishra has been appointed as Director – Sales Strategy & New Initiatives at Vedantu, bringing a strong blend of product, sales strategy, financial services, and business transformation experience to his new role. His career spans leading organizations including Paytm, Tata Digital, Ola, Acko, and ICICI Bank, giving him a diverse perspective across fintech, digital commerce, mobility, insurance, and banking.
Prior to joining Vedantu, Abhijeet was with Paytm, where he progressed through roles including Deputy General Manager, Assistant General Manager, and Principal Product Manager, working across product strategy, trade execution, brokerage, pricing strategy, and team management. Before Paytm, he served as Senior Product Manager at Tata Digital, where he worked on building financial services for Tata Neu.
Earlier, Abhijeet was Program Manager at Ola (ANI Technologies), driving program and stakeholder management, followed by his role as Product Manager II at Acko, where he developed expertise in product management, competitive analysis, and stakeholder engagement. He began his product leadership journey in financial services at ICICI Bank, working with the Wealth Management team across 32+ banking asset and liability products, including mutual funds, PMS, insurance, home loans, and business loans.
With experience spanning product development, sales strategy, pricing, financial services, and digital businesses, Abhijeet brings a cross-functional leadership perspective to Vedantu. In his new role, he will contribute to strengthening sales strategy and driving new initiatives as the organization continues to evolve its growth agenda.