Rohan Prakash has been appointed as Associate Vice President at WPP, taking on a strategic leadership role across marketing, brand strategy and media management. With extensive experience in integrated media strategy, client leadership and business growth, he brings a strong track record of delivering data-led marketing outcomes for leading brands.
Prior to joining WPP, Rohan spent over four years with dentsu, most recently serving as Associate Director of Account Management. He led integrated brand and media strategies across ATL, BTL and digital channels, managed annual media budgets exceeding ₹20 crore, and drove campaign optimisation, market-share growth and media cost efficiencies through analytics-led planning.
Earlier, he held leadership roles at dentsu X and Lodestar UM, building expertise across business management, media planning, FMCG marketing and pan-India campaign execution. His career also includes experience with MediaSense, Accenture and GroupM (Wavemaker), spanning media advisory, performance benchmarking, integrated marketing and go-to-market strategy.
At WPP, Rohan is positioned to leverage his experience across media, brand strategy and client management to contribute to strategic marketing initiatives and drive impactful business outcomes. His progression reflects a career built around data-driven decision-making, integrated media leadership and delivering value for clients.