Rakesh Jallipally has taken the helm as Chief Executive Officer at Pepe Jeans India, ushering in a bold new era for the iconic fashion brand. A visionary business leader with over 17 years of experience across India’s most influential fashion, retail, and e-commerce giants, Rakesh’s appointment signals the brand’s strong commitment to style-driven innovation, strategic expansion, and operational excellence.
Before joining Pepe Jeans India, Rakesh served as Vice President at Flipkart, where he played a critical role in accelerating innovation and scaling strategic initiatives in the fast-paced e-commerce domain. His stint at Reliance Retail as Business Head of AZORTE, the company’s premium specialty retail brand, saw him conceptualize and build a futuristic fashion format that achieved an impressive ₹500+ crore turnover within just two years—highlighting his capability in marrying retail scale with cutting-edge technology and consumer experience.
Rakesh also held transformative leadership roles at Arvind Fashions Limited, serving as both CEO and COO, where he successfully led the turnaround and growth of multiple lifestyle brands. His leadership was instrumental in boosting profitability, strengthening brand equity, and forging powerful stakeholder partnerships. Earlier in his career, he contributed significantly to Raymond’s channel sales and retail growth across South India, showcasing his operational prowess in both luxury and mass-market segments.
With a track record of scaling fashion businesses, launching innovative retail formats, and delivering sustainable growth, Rakesh’s appointment comes at a strategic time for Pepe Jeans India. As the brand looks to capture new markets and redefine denim and lifestyle wear in India, Rakesh’s deep industry expertise, entrepreneurial mindset, and customer-centric approach will be pivotal in leading the next chapter of the company’s journey.
Pepe Jeans India warmly welcomes Rakesh Jallipally to the top post, confident that under his leadership, the brand will continue to evolve as a force in Indian fashion—bold, youthful, and trend-forward.