With over 18 years of experience in Retail, e-commerce and Quick Commerce, Biswajyoti has built a career that reflects both depth and versatility across multiple categories and business formats. He began his professional journey with Future Group in General Merchandise and went on to take up significant roles at Aditya Birla Retail, Ballarpur Industries, Homeshop18, Reliance Retail, and currently Bigbasket, where he heads the Beauty and Personal Care category. Over the years, he has been exposed to diverse categories ranging from Plastics, Utensils, Crockery, Stationery, Consumer Durables and IT, Household Cleaning, Baby Care, Batteries, and Electricals, giving him a rare breadth of expertise in category management.
At Bigbasket, he played a pivotal role in building and expanding the private label portfolio, contributing significantly to the success of the company’s in-house brand BB Home. Known for his strategy-to-execution mindset, he successfully took charge of the Beauty and Personal Care business at a later stage of his career and scaled it to the next level, leveraging his strong command over ecommerce analytics and data-driven decision-making. His approach to category growth has always been guided by a balance of creativity and analytical discipline, enabling sustainable results at scale.
During his tenure across leading business houses, Biswajyoti has been consistently recognized for excellence. He is a certified leader in Business Excellence from the Tata Business Excellence Group, a two-time Star Award winner at Homeshop18, and continues to be appreciated as a leader who combines operational efficiency with strategic foresight. His ability to scale categories, nurture brands, and deliver business impact makes him a strong asset for organizations aiming for growth in highly competitive markets.
Currently, Biswajyoti is seeking his next leadership assignment in Retail, E-commerce, Quick Commerce, or on the brand side, where he can leverage nearly two decades of expertise to drive category development and business expansion. He is open to opportunities not only within India but also in the Middle East and South Asia, and is available for immediate joining. With a proven career of building, scaling, and transforming categories across diverse formats, he is now eager to take on the next challenge and contribute to shaping the growth story of a forward-looking organization.
– Biswajyoti Barat bjbarat@gmail.com | +91-8970235656 | +91-9916055072