SMS-Magic / Conversive, a global leader in conversational
messaging solutions, today announced the appointment of Vikas Narang as Chief Operating Officer
(COO).
Vikas brings over two decades of experience leading global operations and scaling high-growth
businesses across SaaS, technology, e-commerce, and professional services. He has held key roles at
Google, Amazon, and Texas Instruments, and most recently served as COO at Educational Initiatives
and Cactus Communications, driving innovation, operational excellence, and market expansion. An
alumnus of ISB and IIT Madras, Vikas was recognized as Maverick Executive of the Year (2022) for
his transformative leadership.
Based in Pune, Vikas will oversee global operations, product scaling, and customer success at
SMS-Magic / Conversive. His arrival marks a pivotal step in the company’s growth journey,
strengthening its operational foundations, accelerating product innovation, and enhancing the
customer experience worldwide. Under his leadership, the company aims to scale its AI-driven,
compliant, and high-impact conversational platform to meet growing global demand and deliver
measurable business impact.
“I am excited to join SMS-Magic / Conversive at such a critical stage,” said Vikas Narang.
“Conversational engagement is reshaping how businesses connect with customers, and
I look forward to helping the company scale its impact and deliver exceptional value
globally.”
“Vikas brings the right blend of strategic vision and operational expertise,” said Nitin
Seth, CEO. “His leadership will be instrumental as we scale our global operations and
drive the next phase of growth for SMS-Magic / Conversive.”
“We are thrilled to have Vikas on board,” added Sandip More, CTO. “His deep
experience in building scalable, high-performance teams will help us accelerate
product innovation and deliver even more value to our customers worldwide.”
About SMS-Magic (Soon-to-be Conversive)
SMS-Magic, soon to be Conversive, is a conversational AI platform that powers over 200 million
outgoing messages annually, helping organizations deliver trusted, impactful, omnichannel
customer experiences that are compliant, fast to deploy, and CRM-agnostic.