Delighted to be part of the evolving wealth management and fintech ecosystem as Senior Vice President – Products at W by Groww currently, the wealth management arm of Groww focused on building comprehensive and customer-centric financial solutions. She leads product strategy and development focused on simplifying wealth creation and financial planning at scale positioning her to further enhance the company’s wealth management capabilities and product innovation roadmap.
Passionate about building customer-centric wealth and financial solutions, she brings over 18 years of extensive experience across wealth management, financial planning, investment advisory, insurance, and product leadership. Her experience spans building and scaling wealth products, advisory-led investment solutions, digital wealth platforms & insurance and investment frameworks.
She joins W by Groww with a strong track record of building and scaling financial products and advisory frameworks in highly competitive banking and wealth ecosystems.
Over the course of her career, she has worked with leading financial institutions including ICICI Bank, HDFC Bank, Karvy Private Wealth, and Fisdom Private Wealth, where she held leadership positions at Karvy Private Wealth, including Head – Insurance & Investment Advisory & served as Head of Product at Fisdom Private Wealth with a key role in shaping digital wealth offerings.
Earlier in her career, Surabhi worked with HDFC Bank in Client Relationship Management – Imperia, managing high-net-worth client relationships, and with ICICI Bank as Manager – Debt Services and Management Group, where she gained deep expertise in debt instruments and financial structuring.
With a strong foundation across leading financial institutions, Surabhi Verma brings a well-rounded blend of product leadership and advisory experience to W by Groww, deeply driven by the intersection of technology, financial advisory, and customer experience, with a strong belief that wealth management should be accessible, intuitive, and impactful for every investor.