Mohit Shrivastava has been appointed as Associate Director – Head of Retention Marketing at redBus, where he will lead the customer lifecycle management (CLM) and retention marketing charter across India and Southeast Asia. In his new role, he will focus on building scalable customer growth strategies, enhancing engagement, and driving long-term customer retention.
Prior to this appointment, Mohit spent over seven years at Flipkart, where he held multiple leadership roles across Flipkart Minutes and Shopsy. As Senior Manager – Growth, he led hyperlocal expansion, optimized customer funnels, and drove platform growth. Earlier, he headed retention, CRM analytics, and customer planning for Shopsy, delivering measurable improvements in customer engagement, repeat purchases, and marketing performance.
Earlier in his career, Mohit worked as a Business Analyst at Flipkart, developing expertise in customer analytics, A/B testing, churn prediction, forecasting, SQL, Python, and marketing analytics. He also completed internships with Swan Industries (Thailand) and Droom Technology, building a strong foundation in operations and business strategy.
With extensive experience in retention marketing, CRM, customer analytics, and growth strategy, Mohit brings a strong combination of strategic and analytical expertise to redBus. His appointment reflects the company’s continued focus on strengthening customer engagement and driving sustainable growth across its key markets.