Himanshu Badlia has joined TBZ – The Original as Growth Marketing Head, bringing more than 13 years of experience in building brands, expanding customer bases and driving measurable growth across consumer-facing retail businesses.
His appointment brings to TBZ a combination of deep retail understanding, data-led decision-making and experience in connecting brand strategy with business outcomes. Having worked across established organisations as well as rapidly scaling retail formats, Himanshu brings a practical understanding of how consumer insights, media, digital platforms and customer experience can work together to strengthen brand relevance and unlock sustainable growth.
At TBZ – The Original, his experience is expected to support the brand in reaching new customer segments, sharpening marketing effectiveness and building stronger engagement across physical and digital touchpoints. His background in hyperlocal growth, customer acquisition and integrated marketing will also add momentum to the company’s efforts to evolve its marketing approach while staying rooted in the trust and heritage associated with the brand.
Prior to joining TBZ – The Original, Himanshu served as Head of Marketing for INTUNE at Shoppers Stop, where he played a key role in strengthening the brand’s market presence and leading marketing initiatives closely aligned with customer and business growth.
Earlier in his career, he held marketing roles at Aditya Birla Fashion and Retail Ltd., LOTS Wholesale Solutions and Landmark Group. These experiences helped him build a broad perspective across retail marketing, consumer behaviour, regional markets, integrated campaigns and brand activation.
Throughout his career, Himanshu has been known for combining strategic clarity with strong execution and a sharp focus on measurable outcomes. His contributions to the industry have also been recognised through honours including Marketing Leader of the Year and Top Most Retail Minds, reflecting his growing influence within India’s retail marketing ecosystem