Arjun Bhasin has been appointed as Vice President – South Asia at The Body Shop, where he will lead the retail business, customer experience, and learning and development initiatives across South Asian countries. In this strategic leadership role, he will oversee the company’s retail growth agenda while managing the prominent South Asia portfolio for specialty partner Quest Retail Private Limited. His appointment underscores The Body Shop’s commitment to strengthening its leadership capabilities, enhancing customer engagement, and accelerating sustainable business growth across the region.
An accomplished retail leader with decades of experience, Arjun brings deep expertise in business transformation, market expansion, retail operations, customer experience, franchise development, and organizational growth across the beauty, personal care, and retail industries. He also served as Founder and Principal at Step Wise Advisory, where he mentors entrepreneurs and organizations on business strategy, expansion, franchising, growth acceleration, investor partnerships, and execution excellence.
Prior to joining The Body Shop, Arjun spent over a decade at Kaya Limited, where he progressed through multiple leadership roles including Associate Vice President – Sales
Operations, Expansion Lead, and Franchise Lead. During his tenure, he delivered several landmark achievements, including conceptualizing Kaya’s first ₹10 crore clinic, launching the Kaya Lux prototype clinic, developing the fastest ₹1 crore-per-month clinic, driving expansion initiatives, and receiving multiple prestigious leadership awards. Earlier, he held key leadership positions with Lakme Lever (Unilever), Future Group, Convergys, and Planet Sports, building a strong foundation across retail management, customer experience, talent development, and business operations.
His extensive experience in scaling retail businesses, developing high-performing teams, driving customer-centric innovation, and delivering sustainable business transformation is expected to strengthen The Body Shop’s presence across the South Asian market.