Vidya Sen has been appointed Chief Executive Officer, India, SEA & MEA at RSB Insights & Analytics, strengthening the company’s leadership team as it continues to expand its capabilities across consumer insights, research, analytics and innovation. In her new role, Vidya will lead RSB’s business across India, Southeast Asia, and the Middle East & Africa, with a focus on regional growth, client partnerships, delivery excellence and capability building.
Vidya brings more than 35 years of experience in consumer research and insights, helping organizations understand consumers, solve complex business challenges and turn insights into action. Her career includes leadership roles at NIQ/BASES and Ipsos, with experience spanning quantitative research, innovation, marketing strategy and new product development. She has worked closely with clients to strengthen consumer understanding, sharpen propositions, optimize marketing strategies and navigate the challenges of bringing new products to market.
Based in Mumbai, Vidya brings a strong combination of consumer insights, quantitative research, innovation and business leadership expertise, with a focus on helping organizations translate consumer understanding into clearer strategic direction. She holds an M.Pharm and an MBA from Gujarat University.
At RSB, Vidya will focus on strengthening the company’s capabilities across India, Southeast Asia, and the Middle East & Africa, while driving regional growth, deepening client partnerships and building its quantitative and analytical capabilities. She will bring together consumer insights, research expertise, analytics, AI and local market understanding to help clients navigate increasingly complex business and consumer environments, make better decisions and create meaningful business impact.