Sonal Kumar Verma promoted to Director, Markets & Business Development at EY

Sonal Kumar Verma has been promoted to Director, Markets & Business Development at EY, marking a new chapter in a career spanning more than 16 years across business development, sales, consulting and client leadership.

Over the course of his career, Sonal has focused on building sustainable growth through a combination of strategic hunting, Global account development and trusted client relationships. His experience spans understanding complex business requirements, shaping solutions around client priorities and creating long-term business value.

At EY, Sonal will focus on strengthening strategic client relationships and driving business impact as organisations navigate rapid changes across the enterprise landscape. His areas of focus include AI, digital transformation, new operating models and the evolving expectations of enterprise businesses—bringing together technology, transformation and people to address complex business challenges and opportunities.

Prior to EY, Sonal led the Credibility & Business Insights Group (CBIG) business at Dun & Bradstreet India, where he played a key role in building the business from the ground up. He developed go-to-market strategies, built and led a high-performing sales team, and worked closely with clients to translate risk and business intelligence into actionable business solutions.

This experience strengthened his expertise in entrepreneurial sales leadership, business building and scaling growth, complementing his broader background across consulting, business development and client leadership.

In his expanded role at EY, Sonal brings these experiences together to help clients navigate transformation while building sustainable, long-term growth. Beyond business development, he remains focused on developing meaningful client partnerships and nurturing the next generation of sales and business leaders.

His leadership journey reflects a broader approach to markets and growth—one that goes beyond winning business to creating lasting client value and outcomes.

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