Kanika Chhabra, Founder, Fizz PR, on why the rebrand reflects a shift in how brands earn attention, build relevance and spark conversations.
For communications agencies, evolution is no longer optional. Audiences now discover brands across traditional media, digital platforms, social channels and creator ecosystems, and agencies must move beyond conventional media relations to build integrated narratives that travel across markets and borders.
Against this backdrop, Delhi NCR-based V Spark Communications has rebranded as Fizz PR. The new identity marks the start of a new chapter, while the leadership, team, expertise and client relationships that shaped the agency’s journey remain unchanged.
For Kanika Chhabra, the rebrand is less about a new name and more about aligning the agency’s identity with how it already works. Over the years, its mandate has grown to span Indian markets, international narratives and integrated communications programmes that go well beyond traditional PR.
At the heart of Fizz PR is a simple philosophy: attention should be earned, not chased. Every campaign begins by identifying what genuinely deserves to be heard, then building the right narrative around it. The agency also sees client relationships as partnerships, working as an extension of each client’s team.
Today, audiences experience a brand as one connected story. Media, digital, social and international channels can no longer run as separate conversations. Narrative consistency, speed of execution and the ability to build momentum have become central to effective communications.
Fizz PR brings expertise across Technology & SaaS, Startups & Growth, Healthcare & Pharma, Consumer & Lifestyle, Real Estate & Infrastructure, IPOs, Government Relations, and Celebrity & Personal PR, serving clients across major Indian markets.
The agency is also expanding its International PR practice, helping Indian brands build a media presence overseas and supporting global companies as they enter India. This builds on its experience across international markets and its ambition to be an integrated communications partner for brands wherever their stories need to travel.
With a new identity and digital home at Fizz PR, Fizz PR enters its next phase on the foundation laid by V Spark Communications, now with a broader geographic and strategic outlook.
Ultimately, the rebrand signals more than a change of name. It reflects the agency’s commitment to building communications around how attention is earned today: through relevant stories, integrated narratives, meaningful conversations and sustained momentum.