Ujjwal Sinha has been appointed as the new head of marketing at Cashify, bringing over years of experience in marketing and leadership. In his role, Ujjwal will lead the company’s consumer marketing efforts and strategic initiatives to strengthen Cashify’s market position within the growing re-commerce sector.
Ujjwal’s previous experience includes serving as Associate Vice President at CARS24, where he led growth marketing and optimized media and offline efforts. His responsibilities at CARS24 involved managing media planning, funnel optimization, and driving top-of-mind awareness (TOMA) across various cities. Prior to this, Ujjwal held senior positions at AutoPortal India and Tata Motors, where he played a significant role in driving marketing innovations and process excellence.
At Cashify, Ujjwal is expected to leverage his extensive expertise in digital and offline marketing to enhance the company’s brand visibility and customer acquisition strategies. His leadership is anticipated to help the platform innovate and expand its market presence in the competitive re-commerce landscape.