Deepanshu Soni has been appointed as the Chief Operating Officer of GRIPIT, a leading enabler of global brand expansion in India. In this role, he will be responsible for scaling operations, driving strategic growth, and strengthening operational efficiency as the company continues its next phase of expansion in the country.
Deepanshu brings with him a wealth of experience from Amazon India, where he served as Business Leader and played a key role in shaping the ecommerce ecosystem. An MBA graduate from the Indian Institute of Management, Lucknow, he has consistently demonstrated expertise in sales, new business development, and P&L management. Known for his data-driven decision-making, Deepanshu has successfully translated market insights into strategies that deliver measurable business impact.
Prior to his new role at GRIPIT, Deepanshu held significant positions at Bank of America, Whirlpool Corporation, and Piramal Capital & Housing Finance. His diverse professional journey across finance, operations, and technology has provided him with a strong foundation to support GRIPIT’s mission of driving global-to-local brand success in India.
Commenting on the appointment, Sagar Mehta, Co-Founder and CEO of GRIPIT, said, “We are delighted to welcome Deepanshu Soni as our Chief Operating Officer. His leadership experience at Amazon, coupled with his ability to scale businesses with operational excellence, makes him the right choice to steer GRIPIT into its next chapter of growth.”
On his new role, Deepanshu Soni said, “I am excited to join GRIPIT at this pivotal juncture and look forward to working with a team that is redefining brand management for global brands in India. I aim to propel GRIPIT to new heights by leveraging my experience in driving efficiencies and scaling operations through data-driven strategies.”