Jasrita Dhir has joined Ashoka University as Vice President of Brand and Communications, bringing extensive expertise in strategic brand management, marketing, and corporate communications. With over two decades of experience, she is set to lead initiatives that will elevate the university’s brand visibility and refine its communications strategies. Her role aims to strengthen Ashoka’s position as a leading institution by emphasizing innovative and impactful storytelling.
Before joining Ashoka University, Jasrita was the Director of Marketing and Communications at Karkinos Healthcare, where she significantly contributed to the organization’s outreach and engagement efforts. Her tenure there was marked by a focus on leveraging digital tools to enhance customer experiences and drive meaningful connections.
Jasrita’s career spans diverse sectors, including healthcare, senior care, and hospitality. Her passion for purpose-driven initiatives has been evident throughout her work, particularly in areas like organ donation, first aid, preventative healthcare, and senior citizen welfare. Known for her innovative approach to marketing and CSR, she has consistently demonstrated a commitment to creating value that benefits both businesses and society.
With her expertise and vision, Jasrita Dhir is poised to make a lasting impact at Ashoka University, furthering its mission of academic excellence and social impact.