Jinesh Bhutta has been appointed as the Vice President at Hoopr, a rapidly growing platform at the intersection of music, technology, and digital licensing. With over 15 years of experience in digital media, advertising, and sales leadership, Jinesh steps into this new role with a strong mandate to scale Hoopr’s presence across enterprise brands. His appointment underscores the company’s focus on strategic expansion and innovation in the content ecosystem.
Prior to this, Jinesh served as National Sales Head for CJ (Commission Junction) at Tyroo, where he successfully led the affiliate performance marketing business across India. He also led the Snapchat business at Tyroo.
He was instrumental in driving revenue growth from India, driving key advertiser partnerships and brand campaigns. And positioning Snapchat as a go-to platform for mobile-first, Gen Z-focused storytelling in the Indian market.
Jinesh’s earlier experiences include his time at Zirca Digital Solutions, where he managed multiple digital media projects, including MSN, Microsoft Bing, Fandom, Zirca Programmatic and Zirca Native. His understanding of both programmatic and native advertising helped brands effectively tap into audience networks at scale. He has consistently demonstrated the ability to align business goals with digital innovation across various industry sectors.
With this new role at Hoopr, Jinesh brings a wealth of experience that is expected to accelerate the platform’s growth in the music licensing and creator content domain. His appointment marks an exciting phase for the company as it deepens its presence across India’s dynamic digital landscape. Known for his people-first leadership style and strategic acumen, Jinesh is well-positioned to drive Hoopr’s next chapter of growth and impact.