Rasika Joshi has joined Sterlite Power as the head of marketing communications. With over two decades of experience in corporate communications, crisis management, and digital strategy, Rasika steps into this new role after previous tenures at prominent organizations such as HDFC Bank and CoinDCX.

In her leadership role, Rasika will oversee key marketing initiatives, including media relations, internal communications, digital strategy, and brand positioning. She will collaborate with various departments within Sterlite Power to align communication efforts with the company’s strategic objectives, further strengthening the company’s market presence.

As part of her responsibilities, Rasika will focus on enhancing Sterlite Power’s brand reputation and visibility, working towards building a strong narrative that supports its business ambitions. Her experience is expected to be instrumental in driving digital transformation and stakeholder engagement across the organization.

Rasika’s academic background includes a master’s degree in commerce and economics, complemented by a diploma in mass communication specializing in public relations. Her diverse expertise will undoubtedly contribute to Sterlite Power’s continued success in the competitive infrastructure development industry.