Pune, September 2025 — Reed & Willow, a leading talent intelligence and workforce consulting firm, has released its flagship study, “Soul of the Search – Market Research Report 2025,” in partnership with CXO Lanes. The report provides an unprecedented view into the evolving priorities, cultural influences, and professional aspirations of India’s workforce, based on direct input from professionals across metros and Tier-2 cities.
Key Findings at a Glance
📊 Retention Levers
- 95% of professionals rank transparent communication above compensation in retention decisions.
- Clarity in job roles (3.95/5), transparent communication (3.84/5), and supportive environments (3.81/5) are the top three retention factors in the first 100 days.
📊 Cultural Influence
- 69.3% of professionals say family and societal expectations strongly shape their career decisions.
- Stability, proximity to family, and social reputation remain key non-monetary drivers.
📊 Employment Preferences
- 94.5% prefer full-time employment over gig/contractual roles—even when benefits are higher in alternative arrangements.
- Job seekers value security, identity, and belonging over short-term flexibility.
📊 Industry-Specific Trends
Tech/Product roles: Prioritize growth and learning opportunities.
BFSI & Manufacturing: Focus on brand reputation and long-term stability.
Healthcare: Increasingly influenced by work-life balance post-pandemic.
“Indian professionals are no longer swayed only by compensation. They want clarity, transparent communication, and a culture that aligns with their personal ambitions and values. What we are seeing is a generational and cultural shift—from compensation being the biggest lever to connection and trust becoming the new currency of retention,” said Janoo Motiani, Founder & CEO, Reed & Willow.
About Reed & Willow
Reed & Willow is a leading talent intelligence and workforce consulting firm. By combining deep research, cultural insights, and innovative workforce strategies, the firm helps organizations attract, engage, and retain top talent in India’s dynamic market.
About the Report
The Soul of the Search – Market Research Report 2025 is Reed & Willow’s annual flagship study exploring the Indian workforce’s evolving mindset. It offers actionable insights into hiring trends, candidate expectations, and retention strategies for business leaders and HR professionals.
📥 The report is available for download
👉 Register & Download Here