Reliance Retail has named Bhakti Modi as the new CEO of its omni-channel beauty platform, TIRA, marking a key leadership shift aimed at driving the platform’s ambitious growth in the beauty and personal care market. TIRA, launched in 2023 by Isha Ambani, Executive Director of Reliance Retail, is emerging as a significant player in the Indian beauty industry, offering a seamless blend of offline and online shopping experiences.
With Bhakti Modi at the helm, TIRA aims to strengthen its position against established industry leaders, like Nykaa, and become the go-to beauty destination for Indian consumers. Modi’s expertise in business strategy and operations will play a crucial role in expanding TIRA’s market presence and ensuring it meets its vision of becoming India’s most loved and aspirational beauty retailer, offering both accessible and premium beauty products.
Before her appointment as CEO, Modi was instrumental in shaping TIRA’s strategic direction, showcasing her capability to lead and innovate within the rapidly evolving beauty industry. This leadership change signals Reliance Retail’s commitment to advancing innovation and scaling up its offerings in the highly competitive beauty sector.