Manappuram Finance has announced the appointment of Deepak Reddy as its new Chief Executive Officer, effective Friday. With a proven track record spanning nearly three decades across retail lending, consumer finance, and human resources leadership, Reddy brings to the role a unique blend of business acumen and people-centric leadership.
Deepak Reddy’s career began in 1994 at JVC-Onida, where he worked in the consumer durables retail sector. His early experience in the financial services industry includes managing auto loans at Standard Chartered Bank and later advancing through various roles at American Express Bank, where he ultimately served as National Sales Manager for business and personal loans. His experience at American Express saw him operate in multiple key cities including Bangalore, Hyderabad, Chennai, Delhi, and Mumbai.
In 2008, Reddy joined Bajaj Finance Ltd as the Business Head for Personal & Small Business Loans (PSBL), where he was instrumental in launching and scaling several key lending verticals including business loans, personal loans, and vendor financing. His ability to build business from the ground up was further demonstrated during his transition to HR leadership roles within the Bajaj Group. From 2011 to 2022, he held senior leadership positions such as Chief – Human Resources at Bajaj Finance and later Group Head – Human Resources at Bajaj Finserv Ltd.
Returning to a business-facing role in 2022, Reddy most recently served as President overseeing the Rural B2B, Rural B2C, Gold Loans, and Insurance businesses at Bajaj Finance. His deep understanding of India’s evolving financial landscape, particularly in rural markets, positions him well to lead Manappuram Finance through its next phase of growth and transformation.
With this strategic appointment, Manappuram Finance signals its commitment to strengthening its leadership and reinforcing its position as a key player in India’s NBFC sector.