Harley’s Corner has announced the appointment of Mirza L. Baig as the new Chief Executive Officer and Co-Founder. With an impressive 27-year career in marketing and business leadership, Mirza brings a wealth of experience to the role.
Mirza’s career highlights include co-founding Jimmy’s Cocktails, India’s pioneering global cocktail mixer brand, where he played a crucial role in brand development, product innovation, and international expansion. His efforts extended the brand’s reach to markets such as Australia, South Africa, Mauritius, Dubai, Nigeria, Nepal, and Chile, resulting in significant annual growth.
His expertise spans both emerging and mature markets, including India, UAE, Southeast Asia, South America, Europe, Australia, and the USA. Mirza has been instrumental in launching brands, executing award-winning marketing campaigns, creating engagement platforms, and developing revenue models through live IP and digital content. Notable projects under his leadership include the Indian Derby and the Heineken Silver Launch.
At Harley’s Corner, Mirza will be responsible for strategic planning, operational oversight, and driving growth within the pet food sector. His focus will be on expanding the company’s footprint across direct-to-consumer (D2C) channels, retail, and export markets, enhancing product offerings, and leveraging innovative e-commerce strategies to boost online sales.