Anant Dhuri has been elevated to Group Head – Digital at Adfactors PR, India’s largest public relations consultancy, effective July 2025. With a remarkable tenure of over 12 years at the firm, Anant’s appointment underscores his strategic contributions to the agency’s digital evolution and marks a significant milestone in his two-decade journey through media, marketing, and digital communications.
In his new role, Anant will lead the digital mandate at Adfactors PR, focusing on integrated communications strategy, digital marketing analytics, and next-gen brand engagement solutions. Based in Mumbai, he brings rich experience in crafting digital narratives for top-tier clients across sectors. His elevation is a testament to his ability to blend creative storytelling with performance-driven digital strategies—powering measurable brand impact in a fast-evolving media landscape.
Since joining Adfactors PR in 2013, Anant has served in multiple leadership roles including Senior Account Director – Digital and Senior Account Manager – Social Media, managing key mandates such as Goa Tourism and Vodafone India. His work has consistently championed digital-first campaigns and strategic consulting for some of India’s most prominent brands. Anant’s efforts have also been instrumental in establishing Adfactors’ position as a digital thought leader in the communications industry.
Prior to Adfactors, Anant held senior digital roles at Hayagriva Software, WATConsult, and Zoom Entertainment Television, where he led award-winning campaigns and social content strategies for brands like Nikon India, Sony LIV, Godrej Security Solutions, and more. His early work as Creative Head at White Leaf Entertainment Media and Creative Director of GOLD – A Complete TV Magazine laid the groundwork for his deep understanding of content, branding, and media convergence.
Anant Dhuri’s journey is defined by his sharp digital acumen, client-centric thinking, and passion for innovation. As Group Head – Digital at Adfactors PR, he is set to amplify the agency’s digital growth trajectory and shape future-forward strategies for clients navigating an increasingly complex media environment.