Ashish Khanna has joined Novel Patterns as Chief Strategy Officer (CSO), bringing with him deep global experience across Japan, Australia, the Middle East, India, and North America. A seasoned strategy leader, Ashish operates at the intersection of strategy, leadership, and execution, with a strong track record of building organizations that scale with purpose and deliver sustained impact.
Over the course of his career, Ashish has led Global Marketing, Commercial Strategy, Global Alliances, Customer Experience, and Regulatory Engagement. He has worked closely with senior leadership teams to shape growth agendas, strengthen market positioning, and drive long-term value creation across diverse and highly regulated markets.
In his new role at Novel Patterns, Ashish will focus on accelerating international market penetration while reinforcing the company’s commitment to strong global partnerships. His strategic mandate is centered on expanding the organization’s footprint across key geographies and deepening engagement within the global BFSI ecosystem.
Ashish will also play a pivotal role in identifying and incubating high-potential product lines that complement Novel Patterns’ core AI offerings, including CART and Genesis. In addition, he will spearhead strategic collaborations and alliances aimed at enhancing product capabilities, expanding market reach, and supporting Novel Patterns’ continued evolution as a global AI-driven BFSI solutions provider.