Dhiraaj K Kesaria has been elevated to the role of Senior Business Director at Wavemaker, a recognition of his outstanding contributions and strategic leadership within the organization. With over two decades of experience across integrated media, digital marketing, and brand strategy, Dhiraaj has been instrumental in delivering high-impact, ROI-driven campaigns for some of the agency’s most prestigious clients. His elevation comes as Wavemaker continues to strengthen its position as a leader in media innovation and performance.
Since joining Wavemaker, Dhiraaj has successfully led media and strategic planning for marquee accounts such as Dream11, LinkedIn, BCCI, Bisleri, Franklin Templeton, Sharekhan, and Zydus LifeSciences, managing business worth over INR 350 crores. His efforts have not only driven measurable business outcomes for clients but have also earned industry accolades, including a Gold at the Emvies and the Grand Prix at Abby’s for his work on Dream11. Known for his deep understanding of both traditional and digital media, he has consistently championed data-backed strategies and creative excellence.
Before his current tenure, Dhiraaj held leadership roles at Starcom, Ventures Advertising, and Pressman Advertising, where he managed large-scale media portfolios, introduced operational efficiencies, and steered business expansion into new sectors. His work at Starcom with brands like Jeep and Vadilal resulted in substantial cost savings and campaign effectiveness, further establishing his reputation as a results-oriented leader.
Dhiraaj’s elevation reflects his sustained contributions, collaborative approach, and visionary thinking that align with Wavemaker’s growth ambitions. In his expanded role, he will continue to spearhead strategic planning, client success, and business development initiatives that push the boundaries of integrated media performance