Mohini Singh has been appointed as the Director of Ecommerce at WPP Media. In her new role, she will lead strategic growth initiatives across the ecommerce landscape, helping top brands navigate the rapidly evolving world of digital commerce. With over three years at WPP Media, Mohini previously served as Associate Director, where she played a key role in shaping quick commerce strategies for marquee clients, including Mondelez. Her work focused on delivering ROI-driven campaigns, leveraging data insights, and helping brands thrive in competitive digital ecosystems.
Mohini’s earlier experience at Blinkit was pivotal in building one of the first robust ad monetization platforms in the quick commerce space. Leading the Ads Strategy vertical, she oversaw media plans for over 150 manufacturers and helped generate a monthly business contribution of ₹8 crores. Her strategic foresight, coupled with a results-driven mindset, played a key role in shaping Blinkit’s advertising and revenue model during a period of rapid growth.
Her foundational years at Growisto saw her build deep expertise in Amazon Marketing, PPC, SEO, and marketplace dynamics—skills that continue to inform her holistic approach to digital growth. Mohini’s career reflects a consistent drive to challenge norms, experiment with new platforms, and deliver scalable solutions across diverse business models. Her transition into the Director role at WPP Media signals a continued focus on blending agility, strategy, and innovation to lead the future of ecommerce.