Madison Media has announced the return of Pallavi Patil as Vice President – Insights & Strategy. Reporting directly to Vikram Sakhuja, Group CEO of Madison Media & OOH, Pallavi brings 19 years of experience in data science and strategic planning back to the company.
Pallavi’s career includes six years at Madison Media and roles at Kinetic Worldwide, Nielsen, Kantar TNS, and Dentsu – Posterscope, where she managed brands such as Heinz, UTI Mutual Fund, and Citibank. Her extensive expertise in data-driven strategies and brand management makes her a valuable addition to the team.
Vikram Sakhuja expressed his excitement about Pallavi’s return, stating, “We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients.”
In the past year, nearly 50 former Madison employees have returned to the company, highlighting the nurturing work culture, strong leadership, and growth opportunities Madison Media offers. This trend underscores the positive experiences and impactful work environment that attract former employees back to the agency.