Pracheta Mazumdar has been promoted to Marketing Lead at Bumble Inc., further solidifying her impact on the brand’s growth and strategic direction in India and ANZ. With nearly three years at Bumble Inc., she has played a pivotal role in shaping its integrated marketing strategy, first as Senior Brand Marketing Manager and now stepping into this leadership role. Her expertise in brand building, advertising, and strategic marketing innovation continues to drive Bumble Inc. toward sustainable growth in key markets.
Before her tenure at Bumble Inc., Pracheta held significant leadership roles, including Director (Brand) at Shopmatic and Brand and Digital Lead at The Walt Disney Company, where she contributed to impactful marketing strategies and digital transformations. Her career spans over one decade, with a strong foundation in brand management from her time at Ogilvy & Mather, handling key accounts like Unilever India & SEA and expanding brands into new markets.
In her new role, Pracheta will spearhead marketing efforts at Bumble Inc., focusing on expanding its presence in India and ANZ through innovative and data-driven strategies. Her passion for storytelling, consumer insights, and seamless execution is set to further strengthen Bumble Inc.’s positioning as a leading platform for meaningful connections.
Pracheta’s promotion reflects Bumble Inc.’s commitment to recognizing internal talent and fostering impactful leadership. As she embarks on this new journey, her strategic vision and extensive experience are bound to shape the next phase of growth for Bumble Inc. in India and beyond.