Sujan Basu has been appointed as Head of Sales -General Trade at Universal Corporation Limited, marking a significant new chapter in his leadership journey. In this role, he will be responsible for driving national sales strategy for the general trade segment, strengthening distribution networks, and accelerating business growth across key markets.
Sujan brings over two decades of rich experience in the FMCG industry, with a strong track record in sales leadership, channel expansion, and P&L management. Prior to this appointment, he spent over 10 years at Bajaj Consumer Care, where he most recently served as Zonal Head – West & South Region, leading large-scale operations and delivering sustained business performance.
During his tenure at Bajaj Consumer Care, he played a pivotal role in strengthening sales capability, optimizing distribution strategies, and leading high-performing teams across multiple regions including East, South,West and Bangladesh. His ability to drive execution excellence and scale operations has been a key factor in his continued leadership growth.
Earlier in his career, Sujan held important roles at CavinKare, Dabur India Limited, and The Coca-Cola Company, where he built strong expertise in channel sales, rural and urban market expansion, and team leadership.
With this appointment, Sujan Basu is set to play a critical role in strengthening Universal Corporation Limited’s General Trade business, leveraging his extensive experience to drive market share, enhance distribution efficiency, and deliver long-term growth.