Bennett, Coleman & Co. (The Times of India) has appointed Gaurav Mashruwala as president of Times Experiences, its new experiential marketing vertical.
Gaurav will be responsible for driving a comprehensive revenue strategy for the experiential business, maximizing the potential of existing IPs, designing new creative formats, and spearheading new business ventures. His efforts will include identifying market opportunities and challenges, leveraging new technologies and platforms to generate offerings, solutions, and business models for both B2B and B2C markets.
Gaurav, a commerce graduate from the University of Mumbai and an MBA from KJ Somaiya, is an accomplished business leader with over 24 years of experience across media, entertainment, and sports. Prior to this role, he served as vice president and business head for INS Live business at Viacom18 Media, where he was responsible for driving business growth and managing P&L.