Vedviyas Sridhar has stepped into a new leadership role as Director – Marketing (South) at JioHotstar (formerly Disney+ Hotstar), based in Chennai. In this position, he will lead regional marketing strategy for one of India’s most influential digital entertainment platforms, driving brand growth, content visibility, and audience engagement across the southern markets.
A seasoned marketing leader with 14+ years of experience, Vedviyas brings deep expertise across product marketing, brand management, content strategy, and digital acquisition. He has a strong track record of building end-to-end marketing strategies—from product ideation and go-to-market execution to large-scale brand campaigns—across both B2B and B2C ecosystems. His background also includes hands-on creative design and content development, enabling him to blend strategy with execution.
Prior to this appointment, Vedviyas served as Associate Director – Marketing at Hotstar, where he played a key role in strengthening platform marketing initiatives and driving high-impact campaigns. His earlier stints include senior marketing roles at ZEE5, The Hindu Group, and Hinduja Tech, where he led national and global marketing programs, digital product launches, ATL/BTL campaigns, and major brand transformation initiatives across media, technology, FMCG, and SaaS sectors.
An alumnus of IMT Ghaziabad, Vedviyas is known for his sharp consumer insights, data-led decision-making, and ability to scale brands in competitive markets. At JioHotstar, he is expected to further accelerate regional growth by aligning content, brand storytelling, and digital innovation to deepen audience connection and market leadership in South India.