Urmish Basu has joined DocOnline Health India Pvt Ltd as Lead and AVP – Strategic Initiatives and Alliances (Distribution), where he will spearhead new customer acquisition efforts and manage alliances for the company’s Distribution Line of Business. In this capacity, he will be working closely with the CXOs and Product Heads of the NBFCs, FinTechs and the MFIs and will spearhead the acquisition of the distribution partners to strengthen DocOnline’s ecosystem through strategic partnerships. He has previously worked with organisations like HDFC Ergo, ICICI Prudential, LivLong Insurance, and tech giants like Dell and Xiaomi.
A results-driven professional, Urmish brings to the table a robust mix of leadership, market intelligence, and brand-building acumen. Known for driving business growth, enhancing market share, and promoting brand awareness through data-backed strategies, his experience is rooted in delivering measurable impact across sectors. His leadership is shaped by a strong foundation in competitor analysis and goal-focused execution, making him well-positioned to deliver on DocOnline’s growth objectives in the dynamic digital healthcare landscape.
His career is further enriched by internships and professional experiences with several major organizations including Benetton Group (as a Brand and Consumer Behaviour Intern), Reliance Jio Infocomm Ltd (in Brand Management & Strategic Marketing), Hidesign (Market Research), and Lybrate (Marketing). Each of these roles has contributed to his versatile understanding of brand dynamics and customer engagement.
Urmish’s early career began as a Software Engineer Associate at Accenture India, followed by stints at the Center for Social Initiative and Management and Delhivery in market research and winter internship roles. These diverse engagements have equipped him with a unique blend of technical know-how and market strategy expertise, making him an asset to any forward-looking organization. His journey now continues with DocOnline, where his strategic insight and alliance-building strength are expected to play a pivotal role in expanding the company’s reach and impact.