Paras Mehta has been appointed as Senior Vice President at IPG Mediabrands, effective. A seasoned professional in AdTech, automation, and machine learning, Paras brings over two decades of experience in digital advertising, product strategy, and operational leadership to his new role.
Prior to this elevation, Paras was the Business Head at KINESSO, where he led integrated marketing technology solutions, data-driven strategies, and performance innovations for over six years. His deep understanding of AdTech platforms and strong business acumen played a key role in delivering measurable impact for clients.
Before KINESSO, he headed Ad Operations at Viacom18 Media and previously served as Head of Product & Ad Operations at AdMagnet, where he built scalable ad-serving platforms and streamlined delivery processes across multiple campaigns. His journey in the digital space started with Mediaturf Worldwide, growing from a trainee to senior management and later serving at Interactive Avenues in a leadership role.
At IPG Mediabrands, Paras is expected to further strengthen automation and machine learning-driven media operations, deliver client-centric innovation, and scale data-led media solutions. His appointment signals the company’s continued focus on tech-led transformation in the media ecosystem.
Paras holds a degree from the University of Mumbai and is widely respected in the industry for his commitment to efficiency, innovation, and future-ready digital transformation.