Nawab Sabiha Tasnim has been appointed Head of Design at Bonkers Corner, marking a significant step in the brand’s evolution as it continues to strengthen its design-led, youth-first positioning. Her appointment reflects the growing influence of millennial leaders who bring cultural sensitivity, global exposure, and a contemporary design language to India’s fashion ecosystem.
Sabiha brings with her a rich and diverse professional journey across leading global and Indian fashion houses. Her experience spans design and leadership roles at Jack & Jones, Lee Cooper, Apparel Group Dubai, and most recently NZ Seasonalwear Pvt. Ltd.. This blend of international exposure and deep understanding of the Indian consumer positions her strongly to lead Bonkers Corner’s design vision.
Representing the millennial shift in fashion leadership, Sabiha believes design goes far beyond products—it is about shaping identity and community. “Today’s generation doesn’t just buy clothes; they buy into communities and aesthetics. As a millennial heading design, my focus is to create fashion that is functional, expressive, and deeply connected to youth culture,” she shares.
In her new role, Sabiha will be responsible for sharpening Bonkers Corner’s overall design DNA, introducing new lifestyle-led categories beyond streetwear, and building storytelling-driven collections that seamlessly merge creativity with commercial viability. Her mandate also includes anchoring design decisions in Gen Z and millennial sensibilities while maintaining strong cultural relevance.
With her global perspective, intuitive understanding of youth fashion, and leadership experience, Nawab Sabiha Tasnim is poised to play a pivotal role in shaping Bonkers Corner’s next phase of growth, reinforcing its position as one of India’s most exciting and culturally resonant homegrown fashion brands.