Shibashis Banerjee has been appointed as Head – Shopper Marketing & Business Development at RPSG Group – Guiltfree Industries Limited, marking a significant leadership milestone in his distinguished FMCG career. In this role, he will lead Shopper Marketing and Business Development initiatives, with a focus on strengthening shopper-centric strategies, driving commercial excellence, accelerating channel growth, and creating sustainable value across the business.
With over two decades of diverse experience in the FMCG industry across India and international markets, Shibashis brings deep expertise in Sales Leadership, Shopper & Trade Marketing, Go-to-Market Strategy, Business Development, Revenue Growth Management, and Commercial Excellence.
Prior to his appointment, Shibashis served as Regional Manager at Wings Group Indonesia (India Business – Sarvocca Industries Pvt. Ltd.), where he spearheaded Sales, Trade Marketing, and Sales IT across multiple geographies. During his tenure, he played a pivotal role in delivering strong volume-led growth, re-engineering the go-to-market (GTM) landscape, building a robust and scalable distribution infrastructure, driving execution excellence, and optimizing trade investments to enhance commercial efficiency.
Earlier in his career, he held key leadership positions at Wings Group Indonesia, including Head of Trade Marketing for Nigeria and National Trade Marketing Manager for India. He also worked with Dabur India Limited as Trade Activation Manager and spent several years at Colgate-Palmolive India across customer development, consumer marketing, and shopper development roles. He began his professional journey with Honeywell, building a strong foundation in sales and market development.
Shibashis’ proven ability to build winning teams, strengthen market execution, develop scalable growth strategies, and deliver consistent business results positions him well to contribute to the continued growth journey of RPSG Group – Guiltfree Industries Limited.