Pankaj Agarwala has been appointed as Associate Director – Data Science & Analytics at redBus, part of the MakeMyTrip Group, where he will lead the company’s data science and analytics function while shaping its overall digital marketing strategy. In his new role, he will focus on driving customer growth through data-led decision-making, experimentation, and advanced analytics, while building effective digital marketing strategies by optimizing media investments, defining the right channel mix, creatives, formats and partnering with platforms such as Google Ads, Meta, and other marketing ecosystem partners to maximize business impact.
With over seven years of experience across Product, Growth, Business, and Marketing Analytics, Pankaj has developed deep expertise in growth analytics, product analytics, experimentation, marketing effectiveness, customer lifecycle management, and business optimization. His ability to combine analytical depth with commercial strategy has enabled organizations to solve complex business challenges and deliver scalable growth.
Prior to joining redBus, Pankaj spent nearly five years at Swiggy, where he built and led analytics teams across multiple business and product functions, driving growth strategy, marketing measurement, experimentation, customer lifecycle analytics, and business optimization. Earlier, he was associated with American Express, where he gained extensive experience in marketing analytics, customer analytics, campaign measurement, statistical modelling, and loyalty analytics, building a strong foundation in data-driven business strategy within the financial services sector.
With experience spanning consumer internet, financial services, and digital platforms, Pankaj Agarwala brings a unique combination of analytical excellence, strategic marketing expertise, and business leadership to redBus. His appointment reinforces the company’s commitment to leveraging data science, digital marketing, and customer insights to accelerate innovation, strengthen business performance, and drive long-term growth across the MakeMyTrip Group ecosystem.