With a proven track record of driving retail growth and commercial excellence, Kumar Harshit is poised to play a key role in accelerating Crocs India‘s expansion and strengthening its leadership in India’s footwear market.
Kumar Harshit has joined Crocs India as Commercial Director – Retail & Wholesale, bringing nearly two decades of leadership experience across India’s fashion and footwear industry. In his new role, he will lead the commercial strategy for Crocs’ retail and wholesale business, focusing on accelerating growth, strengthening channel partnerships, expanding the brand’s footprint, and enhancing the consumer experience across India.
Prior to joining Crocs India, Kumar Harshit spent nearly 18 years with Aditya Birla Fashion and Retail Ltd. and Aditya Birla Lifestyle Brands Limited, where he held several leadership positions across some of India’s most prominent fashion and lifestyle brands. His experience includes serving as Vice President & Product Merchandise Director – Peter England, Retail Director – Reebok India, Head of Retail for Emerging Markets – Van Heusen, National Sales Head – Key Accounts – Louis Philippe, and Category Head – Louis Philippe, reflecting his strong expertise in retail leadership, merchandising, and commercial strategy.
Beginning his career through management trainee and internship roles at Madura Fashion & Lifestyle, Kumar has built deep capabilities in P&L management, merchandising, retail operations, commercial strategy, category management, business development, and channel expansion. Over the years, he has consistently delivered business growth, strengthened retail networks, and contributed to the success of leading fashion and footwear brands.
Kumar Harshit’s appointment marks another important step in Crocs India’s growth journey as the brand continues to expand its retail and wholesale presence across the country. Backed by his extensive experience in scaling consumer brands and driving commercial performance, he is well positioned to support Crocs India’s next phase of growth while strengthening its market presence and delivering enhanced value to customers and channel partners.