Dr. Vidyotham Reddi has been appointed Chief Analytics Officer at RSB Insights & Analytics,
strengthening the companyโs leadership team as it continues to expand its analytics and AI
capabilities. In his new role, Vidyotham will spearhead RSBโs pure-play analytics and big data
analytics engine, strengthening the analytics backbone across RSB Insights AI, Adwize,
Shopper and Trendspotting.
Vidyotham brings more than three decades of experience solving complex business challenges
at the intersection of consumer behavior, analytics and business strategy. His career includes
leadership roles at MARS, General Mills, Nielsen and AT&T, where he has worked across
advanced analytics, AI, predictive modelling and big data. He has also built and scaled global
analytics teams and developed decision intelligence capabilities that put actionable insights in
the hands of business leaders.
Based in the US, Vidyotham brings a strong combination of analytics and business strategy
expertise, with a focus on using data to help organizations better understand consumers,
optimize marketing investments and identify growth opportunities. He holds a Ph.D. in
Economics from Fordham University and has served on the External Advisory Board of the A.C.
Nielsen Center for Marketing Research at the University of Wisconsin Business School.
At RSB, Vidyotham will shape the companyโs analytics and AI strategy, bringing together
consumer insights, advanced analytics, AI and decision intelligence to develop scalable,
high-impact solutions for global enterprise clients. His focus will be on delivering deeper, faster
and more predictive insights that help clients make better strategic decisions and create
measurable business impact