Sambbhav K. Appointed as Associate Director – Content at StoryTV, by the Eloelo Group, where he will lead a new content initiative, while shaping the platform’s next phase of creative growth.
Prior to StoryTV, Sambbhav served as Founding Head of Content at Sooper, Hoichoi’s Hindi microdrama app, where he built the content slate from the ground up, led original Hindi productions, experimented with AI-enabled storytelling, and drove data-led creative and audience strategies. Earlier, at Pocket FM, he served as Creative Growth Lead, scaling its Fantasy category and developing innovative promotional formats for Indian and global audiences. A SWA Award-winning TV screenwriter, Sambbhav has scripted and developed 500+ hours of programming across television and OTT, including Wagle Ki Duniya – Nayi Peedhi Naye Kisse, for which he won Best Story & Best Screenplay at the SWA Awards. He is also an alumnus of the Disney Star Writers Program.
His career spans across content, marketing, strategy, and consumer insights. Recognised as an expert in India’s microdrama category in SocialPeta’s Global Microdrama Report and author of The Microdrama Code, Sambbhav brings together storytelling, content strategy, experimentation, and business thinking to his new role at StoryTV