Devendra Shinde has taken on a new leadership role as Group Chief Operating Officer at Prince Farma, Trucare, and Afriphar, part of the Group SNS family. After a successful three-year stint as COO of Prince Pharma, Devendra’s new position expands his responsibilities to oversee operations across three companies, encompassing manufacturing, sourcing, supply chain, distribution, marketing, and sales. This marks another significant milestone in his illustrious career, characterized by transformative leadership and a strategic vision.
In his previous role at Prince Pharma, Devendra achieved remarkable results, including managing multi-country operations in Central and East Africa and delivering impressive growth and several innovative initiatives. Now, in his expanded role, he will apply his expertise to drive excellence across all three entities. His mission includes crafting the winning aspiration, creating a strategic roadmap, and ensuring the group achieves leadership in its chosen geographies and segments.
Devendra brings more than two and a half decades of diverse experience across blue-chip companies such as Hindustan Unilever, Marico, Dr. Reddy’s, Mahindra & Mahindra, Glenmark Pharmaceuticals, and Shalina Healthcare. With a strong track record in sales, marketing, P&L management, and business transformation, he has consistently delivered innovative solutions and growth across various industries.
At Dr. Reddy’s, Devendra pioneered the setup of the consumer healthcare business, building a robust OTC and consumer channel and launching impactful digital marketing campaigns. His leadership at Glenmark Pharmaceuticals included managing respiratory and acute portfolios, where he launched innovative products like Digihaler, India’s first digital dose inhaler. Similarly, at Mahindra & Mahindra, he led market-defining initiatives in the two-wheeler and electric vehicle segments.
A distinguished academic background further bolsters Devendra’s leadership acumen. He holds a Bachelor’s degree in Mechanical Engineering from COEP Technological University and an MBA in Marketing from the Symbiosis Institute of Business Management, Pune. He has also completed an Executive Program in Strategy, Breakthrough Innovation, and Customer Centricity from the Indian School of Business (ISB), honing his skills to align strategic vision with operational execution.
As a leader, Devendra is recognized for his customer-centric approach, collaborative management style, and ability to translate strategic vision into actionable results. He is passionate about fostering a culture of innovation and empowering teams to excel.
His vast experience, combined with his ability to envision the big picture while mastering the details, makes him uniquely suited for this new role. Devendra’s commitment to driving growth, innovation, and operational excellence positions the group for success as it continues to expand its presence in the global market.