Dr. Ankita Gupta Appointed Chief Business Officer at Fidelitus GCC Nexus
Across eight industries and four global markets, Dr. Ankita Gupta has built a career around one question: what makes people trust, choose and adopt something new? She now brings that perspective to Fidelitus GCC Nexus as Chief Business Officer.
With more than 18 years of experience across India, the US, Europe and the Middle East, Gupta has led business strategy, market entry, brand building and growth across construction technology, healthtech, luxury retail, FMCG, EdTech and other sectors. Moving between industries has given her a distinctive view of how customers make decisions—and how businesses must adapt their approach to each market.
Prior to joining Fidelitus GCC Nexus, as Marketing Director at Global Construction Tech. She has led and build credibility in new markets and supported an $180 million sales pipeline across three international markets. At Lilac Insights, she helped launch and scale two digital health platforms. She had scaled more than 1400,000 users from 0 in a sceptical market of lab-grown diamond manufacturing industry. Her entrepreneurial journey includes a food-tech brand Fat Girlz Kitchen, Homefoodie and Business Ved. Also, her consulting work has spanned brands including The Esthetic Clinics, QR678, Wysa, Lightbox, Elizabeth Arden, Snapple and Stonyfield Organic, Goldie Masala, Glenmark, CIPLA and many more.
Her earlier leadership experience includes roles at EMERITUS Institute of Management and CANTOR CO2E, spanning digital marketing and brand strategy. In her academic she did MBA – media management and PhD – marketing analytics from DAVV Indore. And has 8 publish research papers.