Sayed Akram Ali has been appointed as Vice President – Revenue for the Middle East and South Asia at Sportfive, strengthening the company’s leadership presence across key high-growth markets. Based in Dubai, United Arab Emirates, he will be responsible for driving revenue strategy, expanding partnerships, and accelerating commercial growth across the region for one of the world’s leading sports marketing agencies.
In his new role, Sayed Akram Ali will focus on building strategic partnerships, enhancing sponsorship sales, and unlocking new revenue opportunities across multiple sports ecosystems. Sportfive, headquartered in Hamburg, Germany, operates across more than 60 offices globally and specializes in sports consulting, partnership sales, marketing, and sponsorship activation across over 30 sports disciplines, including football, cricket, esports, and motorsport.
Prior to this appointment, Sayed Akram Ali served as Executive Vice President at TCM Sports, where he led key business initiatives and contributed to expanding the company’s footprint in the sports domain. He also held leadership roles at Viacom18 Media Private Limited and Sony Pictures Networks India, where he played a critical role in driving sports partnerships, sponsorship sales, and content monetization strategies across major sports networks including Sony Sports and Ten Sports.
His career also includes impactful roles at Zee Entertainment Enterprises Limited and Star TV Network (Star Sports), where he developed strong expertise in strategic partnerships and sponsorship management. He began his professional journey with American Express and UB Group, building a solid foundation in client relationship management and business development.
Sayed Akram Ali’s appointment underscores Sportfive’s commitment to strengthening its commercial leadership and expanding its presence across the Middle East and South Asia. With his deep industry experience and proven track record in sports marketing and revenue growth, he is well-positioned to drive the company’s next phase of expansion in these dynamic markets.