Alisha Anand has been appointed as Director – Brand & Marketing at MSM Unify, bringing with her a rich track record of driving award-winning marketing strategies and brand growth across diverse industries. Recognized as a 40 Under 40 leader and an accomplished marketing professional, Alisha has consistently delivered high-impact campaigns by combining data-driven insights with innovative storytelling. In her new role, she will lead brand positioning, integrated marketing strategies, and global outreach to strengthen MSM Unify’s market presence in the education sector.
With over 15 years of experience, Alisha has successfully led large-scale marketing initiatives at leading organizations including Informa Markets, Epoch Elder Care, SATYA MicroCapital, Möbel Grace, Pio Pax, Exhibition Showcase, and Azure Press. Most recently, at Informa Markets, she headed marketing for the Safety and Security portfolio, where she achieved a remarkable 533% boost in NPS scores, executed global-scale experiential campaigns, and integrated AI-driven tools into digital strategies to maximize ROI and customer engagement.
Earlier in her career, as Head of Brand & Marketing at Epoch Elder Care, she spearheaded brand repositioning and customer engagement programs that strengthened recall and improved lead generation. At SATYA MicroCapital, she scaled marketing investments into exponential customer growth, achieving significant increases in visibility, brand recall, and customer base expansion. Her expertise in ATL and BTL marketing, coupled with strong digital and performance marketing skills, has earned her multiple industry recognitions for excellence.
Alisha’s leadership spans P&L management exceeding ₹6 crore annually, campaign optimization across media channels, and brand transformation through PR, influencer engagement, and marketing automation. She is passionate about leveraging AI, digital-first strategies, and customer-centric approaches to build brands that resonate deeply with their audiences. At MSM Unify, she will play a key role in accelerating brand growth, enhancing customer experience, and driving international market expansion.