Cocoon fine Rugs announces the appointment of Paarag Dhoke as National Head – Sales & Operations, reinforcing the brand’s commitment to thoughtful expansion and design-led excellence. In his new role, Paarag will lead Cocoon’s national growth strategy with a strong emphasis on strengthening relationships within the architecture and design community. His focus will be on building meaningful collaborations, expanding the brand’s presence across key design markets, and enabling sustainable, long-term growth that remains true to Cocoon’s refined design philosophy.
With over 18 years of leadership experience across sales, business development, and strategic growth, Paarag brings a nuanced understanding of scaling premium brands in complex and evolving markets. His career spans consumer, lifestyle, and infrastructure-driven sectors, where he has consistently driven market expansion, developed high-impact channels, and supported operational scale with clarity and precision.
Prior to joining Cocoon fine Rugs, Paarag has held senior roles with organisations such as Welspun World, Eczacıbaşı Yapı Ürünleri, Jaquar & Company Private Limited, Hindware, Graffiti India Pvt Ltd, and Tata Tele Business Services. Across these assignments, he has been closely involved in shaping growth strategies, strengthening distribution ecosystems, and aligning commercial objectives with design, quality, and market relevance.
Cocoon fine Rugs is recognised for its fine, handcrafted rugs that balance contemporary aesthetics with timeless craftsmanship. Defined by carefully curated materials, bespoke design solutions, and meticulous detailing, the brand works in close partnership with architects and designers to create rugs that quietly elevate spaces through understated luxury. Paarag Dhoke’s appointment further strengthens Cocoon fine Rugs’ leadership as it continues to expand with intention, integrity, and a deep respect for design.