Prachi Narayan has been elevated to the position of Managing Partner at Havas Play, part of Havas Media Network India, marking a significant milestone in her career within the content marketing and media industry. Based in Mumbai, she now leads the agency’s content strategy, creation, and experiential marketing initiatives, building on her strong track record as Senior Vice President and Head of Content at Havas Play. In her new role, she is expected to strengthen the agency’s creative and strategic content capabilities, delivering impactful brand experiences for clients across diverse sectors.
With over 18 years of experience in media, content creation, and event production, Prachi’s career spans prominent organizations such as Prime Focus Technologies, Republic Media Network, TV Today, and the Mumbai Academy of Moving Image (MAMI). At Prime Focus Technologies, she helmed the company’s biggest OAP program for Disney SEA, overseeing strategic operations and creative execution. During her tenure at Republic Media Network, she spearheaded branded content, providing end-to-end solutions from conceptualization to production and client servicing. Her editorial and creative leadership at TV Today further honed her ability to craft high-impact special programming.
Prachi’s portfolio also includes her role as Festival Manager at MAMI, where she managed large-scale cultural initiatives, and her contributions to Ferriswheel Entertainment, where she served as Executive Producer for international events and IPs such as Ticket to Bollywood at the Edinburgh Fringe Festival. Earlier in her career, she gained valuable broadcast production experience at CNBC-TV18 and NDTV, where she contributed to notable shows and programming in technology and current affairs.
Recognized as part of e4m’s Content 40 under 40 in 2024, Prachi has consistently demonstrated her ability to integrate content strategy with brand storytelling, experiential marketing, and audience engagement. Her appointment as Managing Partner at Havas Play reflects the network’s commitment to fostering visionary leadership and driving creative excellence. Under her guidance, the agency is poised to further expand its influence in the evolving content marketing landscape, blending creativity with data-driven insights to deliver innovative campaigns.