Fusion Finance has appointed Rajeev Sardana, a seasoned financial services professional with over three decades of experience in retail lending, as an Independent Director on its Board. His extensive expertise in housing finance, credit risk management, and business strategy makes him a valuable addition to the company’s leadership team.
Sardana’s distinguished career spans more than 30 years with HDFC, where he served in multiple senior roles including Member of Executive Management at HDFC Limited. He also contributed as Director at HDFC Sales Private Limited and HDFC Education and Development Services. In these roles, he was instrumental in driving loan origination, product innovation, risk assessment frameworks, and expanding HDFC’s home loan footprint across regions. His leadership in strengthening customer-centric processes has been a key factor in HDFC’s growth as a market leader in retail lending.
Beyond India, Sardana has played a pivotal role in the international financial sector. As a consultant with the International Finance Corporation (IFC), part of the World Bank Group, he undertook assignments to support housing finance institutions across Sri Lanka and Pakistan. He also served as Director at Delta Brac Housing Finance Corporation in Bangladesh, where he guided mortgage lending policies, product design, and efficient credit systems to strengthen homeownership in emerging markets.
Currently, Sardana also serves as a Non-Executive Independent Director at Poonawalla Fincorp Limited, a Cyrus Poonawalla Group NBFC focused on consumer and MSME financing, and as Senior Director – Strategy and Planning at Greenfinch Global Consulting, a firm that offers end-to-end lending lifecycle solutions for banks, HFCs, and NBFCs. These positions highlight his continued engagement in shaping the future of the financial services ecosystem in India.
With his appointment at Fusion Finance, Rajeev Sardana is expected to bring unmatched industry insights, governance excellence, and strategic vision that will support the company in strengthening its retail lending portfolio and driving sustainable growth. His addition to the Board further demonstrates Fusion Finance’s commitment to building a strong foundation of leadership for the future.