Rashmi Vasisht has been elevated to Vice President and Global Head – Marketing & Communications for Global Capability Centers (GCCs) at Cognizant, bringing with her over two decades of international expertise in corporate communications, brand building, media relations, and strategic marketing. In her expanded mandate, she will spearhead the creation and execution of integrated marketing and communications strategies to further strengthen Cognizant’s GCC services globally. Known for her ability to combine compelling storytelling with data-driven strategies, Rashmi will focus on building impactful narratives that resonate with diverse audiences across industries and geographies.
Rashmi’s association with Cognizant began in 2021 when she was appointed to lead corporate communications for Cognizant India, tasked with revitalizing market sentiment and creating a refreshed brand narrative. Over time, her responsibilities expanded to include internal employee communications, employer brand marketing, and integrated communications. She has driven transformational campaigns, managed high-profile crises, and led initiatives such as redefining the diversity and inclusion narrative, forging partnerships with industry bodies like NASSCOM, and positioning Cognizant as an industry leader in multiple domains.
Before joining Cognizant, Rashmi was Corporate Communications Lead at Apple India, where she played a pivotal role in policy communications, reputation management, and strategic media engagement. She also served as Director – Public Relations & Corporate Communications at The Leela Palaces, Hotels and Resorts, where her work propelled the brand to global recognition, including securing the Travel + Leisure US “No.1 Brand in the World” ranking. Her earlier career in the Office of the New York State Attorney General saw her delivering impactful public affairs and healthcare policy communication programs, many of which received national attention and awards.
With her elevation, Rashmi brings a powerful combination of creativity, strategic acumen, and cross-cultural leadership to Cognizant’s global marketing and communications agenda. Her proven expertise will be instrumental in enhancing GCC brand visibility, strengthening global market positioning, and driving Cognizant’s narrative as a leading technology and professional services powerhouse.