Avirup Mukhopadhyay has joined Victorinox India as Head of Marketing, bringing over 15 years of experience in Sales, Customer Marketing, Brand building and Category management. He previously worked at Hindustan Unilever, True Elements, and Dr. Reddy’s Laboratories, where he led various brand strategies, product launches, and GTM actions profitably. Avirup has worked across Iconic brands like Kissan, Knorr and Rin & also been instrumental in building the brand True Elements to be a household name. Recognized for his strategic thinking and strong understanding of consumer behaviour insights, Avirup is well-positioned to drive Victorinox’s growth in India by strengthening brand presence and consumer engagement.