Aniket Raghuvanshi steps into the position of Head of Modern Trade at iD Fresh Food, bringing with him over 12 years of rich experience in FMCG sales, key accounts management, and nationwide retail strategy. His new role marks an important milestone in a career defined by consistent revenue growth, multi-state leadership, and a deep understanding of India’s dynamic modern trade landscape.
Before joining iD Fresh Food, Aniket served as National Sales Manager at Mensa Brands, where he led strategic expansion initiatives and strengthened the organisation’s presence across key retail channels. His earlier tenure at WINGREENS WORLD as National Sales Development Manager further sharpened his expertise in category development, modern trade partnerships, and capability building within high-growth FMCG environments.
Aniket’s six-year journey with RAW Pressery played a pivotal role in shaping his leadership style. Starting as Manager Business Development and progressing to Regional Business Manager, he drove sales transformation across major markets, built strong distributor networks, and consistently exceeded revenue targets. His career foundation includes impactful roles at Beyond the Bean, Rice Restaurants UK, and his entrepreneurial venture, The Brew Crew, which collectively contributed to his diverse commercial acumen.
In his new role at iD Fresh Food, Aniket is expected to lead the brand’s modern trade strategy across India, strengthen relationships with leading retail partners, and drive sustainable growth through category innovation and execution excellence. His proven track record of elevating brands, maximizing profitability, and developing high-performing sales teams positions him well for this next chapter.
Aniket’s appointment reflects iD Fresh Food’s commitment to strengthening its modern trade footprint and accelerating its nationwide expansion. His blend of strategic vision, hands-on leadership, and deep FMCG experience sets the stage for impactful growth in the months ahead.