Madhan Shanmugasundaram has been appointed as Managing Director at Accenture, where he will join Accenture Song to lead the MarTech and Marketing Operations business. Bringing nearly three decades of experience across digital transformation, data and analytics, customer experience, business consulting, and technology services, he will focus on helping organizations accelerate marketing transformation through data-driven and AI-enabled solutions.
Prior to joining Accenture, Madhan spent nearly 2 decades at Infosys, where he progressed through multiple leadership roles including Senior Partner – Client Services – Life Sciences, Practice Head – Content Services & Digital Marketing, Director – Data and Analytics, and Group Project Manager. During his tenure, he led global client relationships, digital marketing practices, analytics transformation, Global Capability Centers, and business consulting initiatives across the life sciences, manufacturing, and enterprise technology sectors.
With extensive experience spanning consulting, data, analytics, digital marketing, customer experience, and technology-led business transformation, Madhan is well positioned to lead Accenture Song’s MarTech and Marketing Operations business and drive the next phase of growth for global clients.