Rahul (Kumar) Tiwari has been appointed as Associate Director – Strategy & Transformation at PwC, bringing over 11 years of experience across strategy, marketing, sales and business growth. His move marks a progression from driving strategic initiatives within leading businesses to helping organisations navigate complex strategy and transformation challenges.
Prior to joining PwC, Rahul spent over eight years at Pidilite Industries Limited, progressing through roles including Senior Manager – Corporate Strategy in the Vice Chairman’s Office, Senior Manager – Corporate Strategy in the MD’s Office, Manager – Category Development & Channel Strategy and Branch Manager. His experience spans business strategy, growth strategy, GTM and transformation, M&A, portfolio strategy, category development, market intelligence, marketing and channel strategy.
Earlier, Rahul was associated with Piramal Enterprises Limited as Area Business Manager & Assistant Brand Manager and Management Trainee, where he worked across brand strategy, sales, new product development, consumer research, distribution and marketing. He also gained early professional experience through roles with Procter & Gamble and Haldiram Snacks Pvt. Ltd., building a strong foundation in consumer insights, sales, marketing and business development.
An alumnus of Symbiosis Institute of Business Management, Pune, Rahul brings a strong blend of strategic thinking, commercial understanding and transformation
expertise to his new role at PwC, positioning him to contribute meaningfully to the firm’s strategy and transformation agenda.